Write What You Know

One of the unwavering rules that writers live by is, “write what you know.” 

Why?

Simply because it’s more enjoyable, easier, and faster to write on a topic that you already know about. For example, if you want to write an instruction sheet on how to make a soy candle, but you have no idea how to make one, then it will be that much harder to write about it. But, if you love making soy candles and you do it all the time, it will be incredibly easy for you to write because you’re experienced and passionate about your topic.

Don’t make it harder than it has to be. Choose a topic that you’re already experienced in, interested in, and excited about; otherwise you may never actually finish your information product.

 

How To Get Started

The first step to creating your own information product is to figure out what people want to know about your niche. Think back to when you first started your business, what questions did you have?

Let’s say that you own a business selling floral arrangements created from silk flowers, here are a few questions that people may want answers to:

• How do I make my own arrangements?
• Where is the best place to buy the items needed to make them?
• How do I preserve them to last over the years?
• How should they be cleaned?
• How can I start a floral arrangement business?

All these questions can be answered in one information product like an e-book, but they can also be split up into a few different ones.

You can write an e-book using your business knowledge that will teach other people how to start their own floral arrangement business. You can tell them everything they need to know about how to get started, and even provide them with a bonus resource sheet on where they can buy the best items for the best prices.

Write a step-by-step e-course and split it up into different lessons that teach people how to make their own silk floral arrangements. Once you have the course written, the rest is automated. Your visitor can sign up, pay for the course, and your autoresponder will automatically send them the lessons based on the schedule you have set up.

Promote through freebies. If you want to answer the questions about preservation and cleaning, then write up a tip sheet or small report and give it away to people who sign up for your newsletter.  A 5 day e-course is another way to do this, and you will benefit in more than one way. First, you’ve captured your visitor and placed them on your mailing list and will be able to promote your business to them, but you’re also promoting your information product within the tip sheet, e-course, or small report that they are reading.